AI Video Editor for Corporate and B2B Marketing Teams

Set brand rules before corporate video editing starts

Most rework in corporate video comes from brand and legal details, not from the edit itself. A wrong shade of blue, an old logo or a job title that changed last month sends a clip back to the start. Write these rules down once and paste them into every prompt, so the first draft already looks like the company.

• Colours: two or three hex codes, with which one is for text
• Font: the caption and title font, or the closest common match
• Logo: which file, which corner, and whether it shows the whole time
• Captions: size, position and whether key words are highlighted
• Language: product names spelled exactly, and words the team avoids
• Legal: any disclaimer line and where it must appear

Then agree who approves what. One reviewer for brand, one for facts and claims, and a single round of consolidated notes usually beats five people commenting in turn.

Example: one webinar into a month of B2B video clips

This is an illustrative example. A team has a 45 minute product webinar with two speakers and wants two LinkedIn posts a week for a month.

1. Day 1: brief. Paste the webinar link with the expert clips prompt below and the brand rules. Ask for 8 clips of 30 to 60 seconds, each built around one practical idea.
2. Day 1: first review. The marketer watches the 8 drafts, roughly 30 minutes, drops one weak pick and asks for a replacement.
3. Day 2: one approval round. Send all 8 clips to the speaker and the brand reviewer together, with a deadline for notes.
4. Day 3: notes. Paste the consolidated notes as one prompt, such as a corrected job title and a shorter opening, and export 1:1 and 9:16 versions.
5. Weeks 1 to 4: schedule. Post two clips a week, each with a one line hook and a link to the full recording.

Cutting 8 clips by hand in Premiere Pro, with captions and two aspect ratios, typically takes a full working day. With an AI first pass, the hands-on time is closer to 1 to 2 hours. These are estimates, and the approval round takes as long as your reviewers take.

Expert clips that build authority

Webinars and expert talks are full of the advice your buyers search for. Clip the moments that show expertise and say the goal in the prompt, so the AI picks clips that position the brand, not only the lively ones.

[paste the YouTube link or upload the webinar]
Make 5 clips that build [brand] as the expert in [category].
Pick moments with clear, practical advice and surprising facts. One idea per clip.
30 to 60 seconds, 9:16, speaker in frame.
Big engaging captions and our logo in the corner.

Event teasers and recaps

One event recording can feed a month of posts. Ask for teaser clips that make people want the next edition, and a short recap of the opening activities. Keep teasers under a minute and put the date of the next event on screen.

[paste the YouTube link or upload the event video]
Create 4 teaser clips, about 1 minute each, with the most exciting moments.
Then create 3 one minute clips from the opening activities at the start of the video.
Premium, sophisticated tone. Our brand colours [hex codes] for all text.
Add the event name and date on screen, and end with "[CTA]".

LinkedIn video formats for B2B teams

LinkedIn is where most B2B video ends up, and many people watch it at a desk with the sound off. Captions are not optional. LinkedIn accepts landscape, square and vertical video, so pick the shape by how people will see it.

Short brand promos

A 15 second promo needs one idea, a few strong visuals and the brand line. Two lines of on screen text is plenty. Write the exact text you want and the mood. The editor builds the visuals from your clips, stock footage and generated images.

Create a 15 second promotional video for [company], a [what you do] company.
Show [the visuals: vans, packages, routes, people at work].
Bold animated text: "[line one]" then "[line two]", and end with "[website]".
Professional, modern, high energy. Use my uploaded clips and logo, stock footage for the rest.

Training and safety videos

Internal videos need clarity more than flair. A calm, professional voice, one instruction per scene and text that repeats the key rule. Teams often ask for a lighter, more human voice than the first draft. Keep each module short, around 2 to 5 minutes, so it can be rewatched when a rule changes.

[upload your scenes]
Make a training video from these scenes using this script:
[paste the script]
AI voiceover: a lighter, clear, slower voice that sounds professional and human.
Show each key rule as large on screen text, for example "STOP WORK".
Captions throughout. 16:9.

Motion graphics on spokesperson videos

A spokesperson explaining a product, a policy or a programme is much easier to follow with clean graphics for each point and number. Keep it on brand and keep the person visible.

[upload the video]
Add motion graphics throughout the entire video.
Clean corporate style in our colours [hex codes], one graphic for each key point or number.
Keep the speaker visible. Remove silences and empty parts.
Captions in [language].

Shorter prompts corporate teams send

• "Find the best clips in my video."
• "Add motion graphics to my whole video."
• "Automatically clean up my video by removing silence and empty parts."
• "Make one 15 second video that sums up these three reels."

“Create a sophisticated, cinematic teaser. The mood should feel intriguing, contemporary and exclusive.”

A real Otto request, Lightly edited

Agency, in-house editor or an AI first pass

Corporate teams usually weigh three routes. A video agency brings strategy and production quality, and a produced corporate video commonly costs thousands of dollars with a turnaround of weeks. An in-house editor is faster but has a queue. An AI first pass lets a marketer turn existing footage into drafts the same day, while the agency or editor keeps the flagship work. Many teams end up using all three.

Corporate marketing video mistakes to avoid

• No brand rules in the prompt. Give the colours, font and logo placement every time so every video looks like one company.
• Too many messages. One idea per clip and one line per scene. A promo that says everything says nothing.
• Skipping review. Check names, titles, claims and numbers before anything goes public.
• Missing consent. Get permission from speakers and attendees before posting event footage, following your company policy.

FAQ