How to Make an Animated End Screen and Subscribe Call to Action

Based on our study of 1M+ videos by 280,000+ users

By Yao Ming, Founder6 min read
Short answer

To make an animated end screen, create a 5 to 20 second outro that leaves clear space for YouTube's end screen elements, with your logo, one call to action line and a subscribe prompt animating in. Then add the clickable elements in YouTube Studio. The video must run at least 25 seconds.

Real outputs from the Videotto template gallery.

How to make an animated end screen in 6 steps

  1. Choose the length. YouTube end screens run 5 to 20 seconds and need a video of at least 25 seconds. Ten to twelve seconds is a good default: long enough to choose, short enough not to drag.
  2. Plan the layout. Decide where the video tiles and the subscribe element will sit. YouTube allows up to four elements. Leave those areas empty in your design.
  3. Pick the background. A brand colour, a slow loop, or a blurred and dimmed version of your final shot so the end feels connected to the video.
  4. Write one line. "Watch part two next" or "New tutorials every Tuesday". One message only, specific enough to give a reason.
  5. Animate the logo and subscribe prompt. Each animates in over about half a second, then holds still so the viewer's eye can move to the clickable tiles.
  6. Add the sound, then the elements. Your outro music or signature sound, fading out at the end. Upload the video, then place the clickable elements over the empty spaces in YouTube Studio.

End screen prompt for Otto

Adapted from real requests Videotto users sent to Otto. Change the layout line if you want the tiles on the other side.

Paste into Otto
Create a ten second animated end screen for my YouTube videos, 16:9.
Leave clean visual space for YouTube end screen elements: two video tiles on the right and a subscribe element on the left.
Background: a blurred, dimmed version of the last shot, with a soft [brand colour] tint.
My logo animates in at the top centre. Under it, the line: "[your call to action]".
A subscribe button style shape presses with a click, then holds still.
My outro music, fading out over the last two seconds.

Shorter end screen and outro prompts

  • "Create a five second animated outro for my series and make a portrait version too."
  • "Add a subscribe button click animation at the end."
  • "End every short with: follow for part two."
  • "Make the end screen match my intro style."

Worked example: a 12 second end screen layout

An illustration for a fictional cooking tutorial channel, 16:9 at 1920x1080. The video is 9 minutes, so the end screen starts at 8:48.

TimeWhat happensSpace left for
0 to 1 sThe final shot blurs and dims under a warm tintNothing yet
1 to 2 sLogo animates in at the top centreNothing yet
2 to 4 sLine appears: "Next: the 10 minute pasta sauce"Two video tiles on the right
3 to 4 sA round subscribe shape presses with a click on the leftSubscribe element on top of it
4 to 12 sEverything holds still, music fades over the last 2 sAll elements visible

The host also says one line over the first two seconds: "If this helped, the pasta sauce video is next." The spoken line and the text say the same thing, and the voice stops before the tiles appear, which leaves eight quiet seconds to choose.

What a good animated end screen gets right

An end screen has one job: the next click. Everything on it should point there.

ElementWorksDoes not work
SpaceClear areas sized for video tiles and the subscribe elementGraphics underneath the clickable areas
LogoSmall, top centre, still after it landsA large logo that keeps moving
Call to actionOne specific line naming the next video or the schedule"Like, comment, subscribe, follow, visit"
Subscribe promptA button shape that clicks once, then holdsA looping, flashing button
BackgroundBrand colour or the dimmed final shotBusy footage that competes with the tiles
SoundYour outro music, fading outA loud new track that feels like another video

End screen tools compared

Typical effort to make a reusable animated end screen template, before adding the clickable elements in YouTube Studio.

ToolHow it worksTypical time
YouTube Studio onlyElements over your last frame or a still image, no animationAbout 5 minutes per video
CanvaAnimated end screen templates sized for YouTubeRoughly 20 to 40 minutes
Premiere Pro or CapCutBuild the layout with shapes, text and keyframesRoughly 30 to 60 minutes
After EffectsFully custom animation and a reusable templateRoughly 2 to 3 hours
OttoDescribe the layout, line and music in one promptOne prompt, then a few minutes of adjustments

Whatever you use, make it once and reuse it. Viewers learn where to look on your end screen, and the same design every time is part of what makes a channel feel consistent. You can also save an end screen layout in YouTube Studio and import it into each new video.

Fixes for end screens that nobody clicks

ProblemFix
Graphics cover the clickable elementsRedesign with empty areas exactly where the tiles go
Too many requestsPick one call to action and cut the rest
Viewers leave during a long sign offStart the end screen while you are still giving the final line, not after a goodbye
A long outro on shortsShorts have no end screen elements. Use a one second line such as "follow for part two" over the last moment
Generic "subscribe for more"Name the next video or the upload day so there is a reason to click

FAQ

Why can I not add an end screen to my YouTube video?

You may not be able to add an end screen to a YouTube video because it is shorter than 25 seconds, it is a Short, or it is set as made for kids, where some interactive features are limited. Check the video length first. If it qualifies, the End screen option appears in YouTube Studio under the video's editor.

How many elements can a YouTube end screen have?

A YouTube end screen can have up to four elements, such as videos, playlists, a subscribe button, another channel, or a link for eligible channels. One video tile plus a subscribe button is often enough. Fewer choices make the next click easier, and they leave more room for your animated design.

What size is a YouTube end screen template?

A YouTube end screen template is normally made at the same size as the video, 1920 by 1080 pixels for 16:9 HD, or 3840 by 2160 for 4K. YouTube places its elements on a grid over that frame, so design with generous empty areas rather than exact boxes, then fine tune the element positions in YouTube Studio.

Do YouTube Shorts have end screens?

YouTube Shorts do not support end screens, so clickable video tiles and subscribe elements cannot be added the way they are on long videos. Instead, say or show a short call to action in the last moment of the Short, and use the related video link feature in YouTube Studio to point viewers to a longer video.

Do end screens increase subscribers?

End screens can increase subscribers when they give viewers a clear reason to continue, but results vary by channel and audience. A specific next video usually gets more clicks than a generic subscribe request. YouTube Studio shows end screen element clicks for each video, so compare a few designs over several uploads and keep what works.

Try it on your own video

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